There is a huge difference between“Doing Social” and “Being Social”. Doing social is easy but being social isn’t. There’s a lot more to social media marketing strategies and plan than simply posting a few posts on Facebook and Instagram in a month. 82 percent of business owners are using social media to market their business. […]

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It has been more than a year since the COVID-19 pandemic hit and shook the world. It has overwhelmed lives and businesses around the world. The COVID-19 crisis has also forced brands to rethink the way they serve customers and the way they meet their needs. The impact of COVID-19 on customer behavior is tremendous […]

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Start-ups and small businesses face fierce and direct competition from big giants. It has become more difficult than ever before to capture the attention of potential customers even if you have a unique idea. So what can you do? Go where your customers are! Your business success hinges on producing the right video content to differentiate […]

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A new collaboration is on its way that could bring a digital boom and economic prosperity to India in the post-COVID-19 era. Facebook has joined hands with India’s richest man and owner of Jio Platforms Limited, Mukesh Ambani, by investing $5.7 billion for a 9.99% stake.   India is the biggest market for Facebook with […]

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The only thing constant in the world is change and the same applies to the digital marketing landscape. The online marketing trends have changed drastically over the past 10 years. From a traditional marketing approach, a dynamic shift to digital marketing is happening across all industries. There has been an unprecedented growth in social media marketing, video marketing, data-driven […]

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