With rise in users of smartphones, applications have taken the mobile industry by storm. Almost every other thing now has an app. Business ranging from groceries to IT, Transport etc all now run an app developed specifically to help cater to our needs. Apps have made our lives easier brought our families closer to us and even brought in new people into our lives.

Now looking at the business side of it the prospects are huge considering that there are 4.43 billion mobile users around the world. The number must have considerably grown as the number mentioned is a stat measured until 2015. With only 1.6 million Android apps in the Google store and 1.5 million iOS apps in the Apple app store the demand for mobile apps will consistently be on the rise. Developers have big opportunity ahead of them to prosper.

However writing a few line of codes will not be enough to be successful in the mobile app space. One needs to consider many factors before considering to develop a mobile app. Underlined below are some of the factors an app developer should consider;

•Deep Market Research – Before setting out on developing an application you should consider conducting a proper market research. Analyzing the market will give you an insight about your competitors, their strategy, their strengths and weakness.

•Efficiency – make sure that your app uses data efficiently and does not consume more data.

•Present Something Different – human beings have a tendency to get bored of one thing very easily it applies with mobile applications too. So think out of the box and create an app that can satisfy the public.

•Don’t keep them Waiting – while your app loads don’t keep the users waiting as this could lead them into thinking that your app is malfunctioning. Try to give them assurance by using loading indicator and animation. Consider using a progressive indicator it’s always better.

•Price Your App Correctly – It’s a challenging task when it comes to pricing your app and make sure that your take things into considering before slapping a price tag. Make sure you don’t over price it.

•Know Your Target Audience – define your target audience beforehand. Knowing the answers to who your app is meant for, and how will the app help them, will help you greatly and generate popularity considering if the users expectations are met.

•Become a master of one platform – don’t go all out releasing your app on all the platforms at once. Decide on one first master it and then move onto developing the app for other platforms.

•Marketing Strategy – Focus on your marketing strategy, create a buzz in the market before you launch your app. You’ll get an overwhelming response if your strategy is done right. Start app marketing at least three or four weeks of the launch to let users know.

•Conduct Tests – It’s important that you carry out tests of the application before you launch it in the market. It will allow you to iron out any nooks and crannies before it hits the market. Also you’ll need to experience how users will see your app.

•Description – Your app description on any of the platform plays an important role. Users need to be intrigued by reading the first few lines of the app and tap on read more. To get them to do that emphasize on your app description.